Case overview
Smartwatch for Less, specializing in affordable smartwatches and cutting-edge tech accessories like wireless chargers and earphones, desired to augment their digital footprint, enhance online visibility, and boost e-commerce sales. They faced challenges in the form of limited online reach and a website that lacked the capability to optimally convert visitors into dedicated customers.
Our Approach
Website Development: We undertook a complete overhaul of the Smartwatch for Less website, emphasising an intuitive user interface, streamlined navigation, secure checkout process, mobile responsiveness, rapid load times, premium images, and compelling product descriptions.
PPC Advertising: We devised a focused PPC advertising strategy, concentrating on competitive keywords specific to smartwatches and tech accessories, and tailored the ads for both search and display networks to pull high-intent traffic to the website.
SEO Optimisation: A thorough SEO strategy was enacted, optimising for industry-specific keywords to bolster organic visibility. This entailed optimising product listings, forging quality backlinks, and enhancing on-page SEO, ensuring a consistent flow of organic traffic.
The Results
A thorough website overhaul markedly enhanced user experience, diminishing the bounce rate by 35% and amplifying the average session duration by 50%.
The PPC Campaigns resulted in a significant influx of qualified leads, fuelling a 120% surge in sales from paid traffic within the initial three months.
Dedicated SEO Optimisation practices ensured the website achieved first-page rankings for 15 crucial, high-traffic keywords, and organic traffic experienced a robust uplift of 85%.
